Fitzroy North Primary School
2025 Colour Run Fundraiser
FUNDRAISING CASE STUDY
In 2025, Fitzroy North Primary School decided to extend their fundraising efforts beyond their annual school fete. Organisers hoped an online fundraising options with industry low fees would help ease some of the pressure and engage the wider school community in a different way. With no prior experience running a Colour Run, they were keen to bring this fantastic experience to their school for their students!With the support of Go Raise It, the school exceeded expectations—receiving over $30,000 in donations and delivering a memorable day that brought the entire community together.
Why Go Raise It worked for Fitzroy North Primary School Colour Run fundraiser:
All-in-one fundraising platform with donation tracking and student profiles
Flexible tools to support unique event setups
Industry Low platform fees ensured high fundraising returns
Excellent support and usability for organisers and volunteers
The Results
With creativity, community involvement, and the Go Raise It Fundraising platform, Fitzroy North Primary School turned a first-time Colour Run into a huge fundraising success. The event was not only a financial win, but also a fantastic experience that strengthened school spirit and community engagement.
- $25,689 raised after ALL expenses
Inclusivity was a key priority. Every student was invited to participate, regardless of their individual fundraising totals. The school focused on team spirit rather than individual recognition.
“No kid was left out. Even those without a fundraising profile got to run and enjoy everything. We didn’t highlight individual fundraising totals—it was about the team.”
The result was a powerful sense of unity among students, staff, and parents.
“We put so much energy into this—but it was so worth it. The vibe it created in our school was just magic.”
Promotion & Engagement
Fitzroy North Primary made use of multiple promotional channels to drive participation and donations:
Weekly updates through school newsletters and group chats
Regular mentions at school assemblies
Incremental Incentives such as free ice blocks and small giveaways
A high-impact motivation strategy: a well-loved teacher agreed to be slimed if the $30,000 goal was reached
This final challenge created a sense of urgency and enthusiasm among students. When the target was achieved, the teacher was slimed at a wrap-up assembly—an experience the students are unlikely to forget.
“That sliming moment pulled us across the line. The kids were so invested—it was the perfect incentive.”
